Media & Entertainment

The world of show business faces an array of perils that exist behind the scenes-from the non-appearance of performers to the risks associated with filming and programming. The sector’s growth is being propelled by a number of factors such as improved distribution landscape, the penetration of cable TV, a fast growing FM radio sector, a growing market for print products and adoption of new technologies. India is ready to embrace and grow along with the changes the industry is undergoing globally. The Motion pictures business in India has certain unique aspects, which pose challenges in front of those whose fortunes are linked with the industry. With over billions film tickets sold and over 1,000’s movies produced annually, India is undoubtedly the largest film producing market in the world. The shelf life of a movie is short whereas the cost of producing and marketing it along with the financial risk associated with its success are very high. The business done in a traditional way exposes Producers, Distributors and Financers to undue risks.